A film still, sometimes called a publicity still, is a photograph taken on the set of a movie or television program during production, used for promotional purposes. Generally, a still photographer is present on the set, shooting alongside principal photography, but a print could also be made from a frame of a production reel. The latter option is usually less desirable, as the smaller negatives of cine film produce grainier images than do larger stills negatives, and the slow shutter speed used in motion-picture photography (typically 1/48^th of a second) produces still images that are more prone to blur.

For stills from an animated cartoon, the original animation cel may be photographed or, in the case of a computer animation, the frame may be re-rendered. Where the source material is no longer available, an image may be captured from a recording.

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