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Electrola was a record label founded in Berlin in 1925 by the Gramophone Company. In March 1931 Electrola, along with its parent label and Lindstrom parent Columbia Graphophone Company, merged to form the Electric & Musical Industries Ltd. (EMI). The German EMI unit was first called Lindstrom-Electrola. After World War II, it adopted the German rights to the His Master's Voice trademark which Deutsche Grammophon had to forfeit after World War II.
In 2002 Electrola was merged with the German branch of Virgin Records to form EMI Music Germany.
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